It’s such a beautiful day on the South Coast of England the sky’s are a deep blue and the sun is shining bright.
It’s a good thing because I am a little sore after a 7-mile walk I did with a friend along the Brighton shoreline.
You really can have this…….
Get noticed in a kickass way, build an instant online community, spend less time marketing, fill your programmes and spend more time doing the things that really float your boat in business.
The Influential Virtual Summit
Group Programme (Beta)
What Every Go-to Expert Ought to Know About Online Marketing
In August, I had the absolute honour of 12 new students purchasing my online #VirtualSummit training courses… I am truly grateful…..this is so awesome, right?
The great thing is, is that I hardly had to do any marketing, oh joy I hear you say.
What’s also interesting is that two courses would often be purchased at the same time. In the past, I’ve created one big course, but what I am discovering is that people are purchasing more:
At a much lower price point than say the £47, £67, £197 £297…. yes the list goes on…this is also great news for me as I really hate these numbers with a passion.
That people often just want one element of course not always the whole course.
It is much easier to lead them to your main programmes and services, as people have got a really great sense of who you are and what you have to offer.
This is really great news because it means we can create lots of smaller courses which are a better long term investment for our customers. It also gives us more scope to make projects more manageable.
You can see the examples below that I have created a number of courses that focus in on one key area, they are in bite sized chunks that are more manageable.
* How To Attract High-Value Subscribers and Turn Them into Customers and Repeat Business – List Building Made Easy click HERE
** Take advantage NOW and instantly #KickStart your eMail Marketing TODAY! click HERE
*** An Introduction to Profitable Virtual Summits click HERE
**** Learn the Secrets of Successful Virtual Summit Speakers and how you can become one today! click HERE
At the end of the day, I would rather have 12 people on a course paying £15 than 2 people that pay £97 because I have more of an opportunity to cross promote and make more sales.
Now you obviously don’t’ want to do this with a signature programme, but you can most definitely do it for subjects that are related and can lead into your main offer.
If you’re marketing your business online then lower end products that you can cross promote are an absolute must.
How to increase email opens by 10% in 5 minutes
This is a very simple thing to do, but you have to get into the habit of doing it and doing it consistently.
All you need to do is resend it to the people who have not opened it the first time around, it’s that simple.
Give it a go and let me know how much your open rate increase by.