Oh no, email marketing blunders…..
There is a lot to learn when it comes to email marketing: copy, what to say, how to connect, what to promote, what should be in your online communication plan, how to get people to engage, how to segment your list, how to nurture your list, how to constantly grow your list.
The list really is endless.
I remember when I started using email marketing I thought it was a case of just sending out a newsletter, it fast became just another marketing task I needed to do. I didn’t really understand that it could be used to attract 1000s of new warm leads and enable me to make more sales.
I think I have made just about made all of the email marketing blunders below, but worst of all I thought that email marketing just didn’t work and I did not respect the people who had joined my email marketing list.
By testing, tweaking and making mistakes I have learnt what works and what does not. My open rate for Digital Insider has increased from 12% to an average of 41%. But it also means that I have a steady stream of new clients.
Email marketing works at its best when it is super specific, focused on a topic your customers and clients want to learn more about. The Entrepreneurs Business Growth Expert Series open rate is a whopping 51%. Not only that, but this list is growing significantly every week with new subscribers.
It’s not a newsletter; it’s a specific email marketing campaign that keeps subscribers up to date when new podcasts are released.
35. Email Marketing Blunders To Avoid…
1. Not valuing your subscribers as real people
2. Not checking out new subscriber’s online social media profiles and connecting with them on LinkedIn, Facebook, Twitter etc.
3. Poor email subject lines that don’t grab people’s attention
4. Consistently low open rates and not doing anything about it
5. Selling all the time and not adding any real value
6. Sending out emails infrequently
7. Not using stories to build the relationship with your subscribers on an emotional level by talking about their pain
8. Adding everyone to your email list that you take a business card from
9. Not segmenting your subscribers into specific groups with specific interests
10. Not making use of the different aspects of email marketing
- Automated follow up
11. Thinking that email marketing does not work
12. Talking about yourself too much
13. No follow-up sequence when people click on the links within your email
14. Obsessed with building numbers rather than building relationships and a better understanding of your subscribers wants and needs
15. Missing opportunities to connect over the phone or face-to-face when your subscribers reach out
16. Too much information..? Less is more!
18. Not sending out single emails with one call-to-action focused on a specific promotion
19. Don’t consistently build your list with new subscribers who are interested in a specific topic
20. Frightened of losing subscribers and getting complaints
21. Cleaning up your list and removing subscribers who have not opened up an email in the last six months
22. Not sending a personal email reminding people that they still need to subscribe
23. Using outlook to mass email a group of people and not using an email provider
24. Not cleaning up an old list and adding them into an email provider
25. Not following up and acknowledging personal email replies
26. Not understanding who your email marketing is for
27. Going off topic with no focus or process
28. Only sending out an email promotion when you want something
29. Not checking links
30. Not resending correspondence to people who have not opened what you firstly sent them
31. Not keeping people who have unsubscribed on a separate list for re-targetting with online marketing
32. Keeping your products and services the best-kept secret
33. No content plan
34. No long -term email marketing plan
35. No sales plan or pipeline
The great thing about email marketing blunders is they can be resolved pretty quickly once you have identified what they are.
P.S. If you have any questions about email marketing then please leave them below in the comments box.
P.P.S. Click HERE and checkout my #KickStart email course and set your email marketing up for success.