How to get new and long term sales hosting your first Virtual Summit
Over the last couple of days I have spoken about the 10 different ways you can make a great ROI from hosting your first Virtual Summit and how different businesses can leverage the power of Virtual Summits.
Today I want to talk about how you can leverage an Influential Virtual Summit for long term sales and repeat business during the year. I am not going to hide the fact that Virtual Summits need some serious planning I would be lying to you if I said otherwise.
If you want to do everything yourself, you are looking at a three month window, from thinking about it to the close of your first offer. If you are using our service to manage speakers, website setup and graphics then you can significantly shortcut your journey as you give aspects of the planning and technical set-up over to be managed on your behalf so you don’t have to worry about it.
Let’s talk about sales, I always recommend that you work backwards this will help you with firstly picking the theme for the overall event and secondly, it will make it very clear for new prospects, which is important as it cuts out what I call “manipulative online marketing”, you are clear and upfront on where you are leading people once the event is over. There are lots of different ways you can start to seed your offer early in the summit so it is not going to be a surprise.
Now not everyone will be clear on what they are going to be offering straight after the Virtual Summit and will still be trying to figure it out. Both are OK, if you are not sure then what I would do is use the Virtual Summit to gather information in a questionnaire to find out what it is that people want and then after the event is over offer a beta course at a lower price based on what you have learnt.
I was reading something the other day, sorry I should have taken a note of the name of the article, basically it said that only 2% of new people you come into contact with will be ready to purchase. So let’s just say you have 500 new prospects join your first Virtual Summit and 10 people join the main offer after the event is over.
Then you remarket the same offer three times a year so more people from the Virtual Summit join the other the second, third and fourth time around when they are ready.
Plus during the year you make other offers for people to purchase between lower priced digital products, courses, programmes and services.
Now here’s the thing, if you only run the offer once you stop people who may not have been ready to purchase it the second time around and you make no other offers to your new list of prospects then you won’t make any sales.
The great thing about Virtual Summits is you can bring together a buyers list super-fast, then when combined with creating an active and engaged community by using a Facebook group you have a very powerful combination.
You can join the Influential Virtual Summit Group Programme HERE:
A word or warning whatever you do, don’t host a Virtual Summit without being very clear as to what it is you are going to be offering at the end of it.
Please don’t go it alone, you have to have professional help otherwise you will miss the opportunity to be able to monetise the event and will lose sales.
Only 8 days left to save £270 on The Influential Virtual Summit Group Online Programme
Here’s just taste of what you will get:
- A top secret Facebook Group for Members Only
- Access to a bank of Virtual Summit Speakers you can approach
Swipe Files, templates and layout you can use to host your Virtual Summit
- 12 Live Questions and Answer group calls to support you