- Publisher: Wendy Kier
- Editor: Sarah Ross
- Edition: 1
- Available in: Downloadable Video and MP3
Online Speaker Training with Sarah Ross and Wendy Kier
Speaking across cultural borders, emerging markets, international teams and dealing with cultural issues.
- What questions to ask an international event organiser?
- The possible pitfalls that speaking internationally can provide.
- Awareness of cultural differences and how to prepare for these in advance.
How to impress an international event organiser – the checklist”
- Your Speaking gig runs smoothly and both you and the organiser look highly professional in the eyes of the client
- The “little” things, which you never have to think about at home, don’t impact on your performance
- Great Testimonials and satisfied client recommendations mean more bookings
Cultural Awareness Training – Necessity or Luxury?
When you take on international assignments, whether they are online or in person, how do you prepare for the cultural differences you may encounter. Not doing your research can be costly, both in time and money but also with respect to your reputation. Whilst not speaking the same language is an obvious problem, cultural differences can cause even bigger headaches. Here are a few examples and how to avoid them when speaking internationally:
1.Check translations of any documents, slogans and even pictures with someone well versed in the local language and culture.
When Pepsi was going to be advertised in Taiwan, the slogan they used was Come Alive with Pepsi, however, when this was translated into Chinese it became Pepsi brings your ancestors back to life . In a culture where ancestors are highly revered, this was a huge mistake. An international golf equipment company decided to create multi-packs of golf balls for the Japanese market. They decided on four in a box, not knowing that any item packaged in four was unpopular as the Japanese word for four sounds like the word for death. Make sure your checklist or program includes any lucky numbers e.g. 8 is a very lucky number in China.
2.Understand your audience and how local culture may dictate behaviour.
There are many cultures where respect to senior members of a team is shown in numerous ways e.g. first question to be asked, the most senior team will open the meeting, the meeting will not start until the most senior attendee is ready. Make sure your event organizer has briefed you on the audience and whether there is any particular order that questions from the audience should be answered.
3.Tailor your approach to the local culture and its expectations.
It is fairly typical for western organizations to use rule or control-based approaches to conducting business and settling issues. In the Far East, the relationship is deemed to be key, with trust and courtesy being held in high esteem, rather than just writing everything in a contract. Time spent cultivating the relationship is well-spent and invariably speeds up the conclusion of business. Make sure anything that you propose in your talk translates well to the local environment and its cultural norms. The world becomes ever smaller as technology allows more and more business to be done remotely. With the global stage becoming more accessible, interactions on a multi-cultural and international basis become ever more popular, and the need to be culturally aware increases. A little research, and building a good working relationship with your local partner can save any embarrassment.
Sarah Ross is a leading consultant in Emerging Markets and Compliance.
Her accomplished and diverse career covers over 14 years in Compliance, Ethics, and Operational Excellence spanning a variety of industries and over 75 countries. Sarah’s country-tailored, exceptionally creative Ethics & Compliance programs are now sustainable elements of local business strategies in 50 emerging markets across the globe (Asia, Africa, Middle East, CIS and Latin America).
Sarah motivates management and teaches international teams to use innovative, creative new approaches to revolutionize how businesses see these new and exciting markets, not just for quick profit but as integral parts of their long-term business strategies.